I picked up a bottle of VitaminWater today at a cafe. No wonder this product is the subject of so much controversy. It's full of sugar and contains no fruit juice or less than one percent. The problem is, its labels imply that it is a healthy product. In my opinion, even if there were all the vitamins you ever needed in a drink, but still 33 grams of sugar added, forget it.
Decide for yourself whether you side with Coca-Cola, or with the main organization behind the class action lawsuit, Center for Science in the Public Interest. Here are some excerpts taken from different publications/websites, which I have provided links to:
"...how should consumers decipher punchy buzzwords like "triple antioxidants" and "definitely au natural" on some of the bottles' labels?" -US News & World Report
"Vitaminwater has been a huge success for Coke which is facing declining soft drink sales as concerns over obesity bite. Last year it beat its sales forecast to sell 24 millon bottles, retailing for about $3.50 each.
Each 500 millitre bottle contains half the sugar of a can of Coke and less than 1 per cent fruit juice.
Coke denied it ever marketed Vitaminwater as a healthy drink. 'It's an option between a soft drink and a water. It's more of a lifestyle brand than a hard health drink,' the spokeswoman said." -The Sydney Morning Herald
"Glacéau vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content," said Coke spokeswoman Diana Garza Ciarlante. "Consumers can readily see the nutrition facts panels on every bottle of glacéau vitaminwater, which show what’s in our product and what’s not." -Chicago Tribune
"Coca-Cola bought Glaceau's VitaminWater for $4.1 billion in June 2007. At the time, it was considered a coup for the company, which was competing for customers who were buying less and less soda.
VitaminWater has been good for Coke's bottom line since the acquisition, with sales rising by a double-digit percentage in the third quarter.
'It truly shocks the conscience that a company like Coke would try to keep customers by selling them a soft drink and telling them it's a vitamin,' said Stephen Gardner, director of litigation for the group." -The Associated Press