Just kidding, kind of. I found an interesting article today about Montagne (owner of both PepsiCo. and Coca-Cola) looking into changing their formula from artificial sweeteners to stevia. I am very interested to see where this is going to go. I would like to think that they paid some of their marketing and PR staff to cruise my blog thoroughly to see what they should do. Of course they would read about Splenda, Aspartame, and other highly informative articles and report back immediately that it's urgent they change their formula!
We'll see if they credit me at all in their big switch.
As excited as I first was when I read the article, I fear that the soda companies may be coming full circle as far as switching ingredients to meet the demand of the consumer. What I mean is that if all they are going to do is refine the hell out of stevia, then they might as well go back to using sugar cane. The only reason they can never go back to using sugar is that consumers are savvier today and want a sugar alternative. A lot of people have heard about how wonderful stevia is, and it is, if it is not refined down to another cocaine-like substance of white powdered crystals.
Here is an interesting piece of the article....Merisant Co., the maker of Equal and other artificial sweeteners, is the company responsible for working to obtain FDA clearance for rebaudioside A, a compound of stevia. Stevia has been used for centuries but there is already controversy about the breakdown of stevia at a scientific level. Check out Wikipedia for more information on this.
I'll play the waiting game for now, and know in my heart that going a year without sugar had the power to influence a multi-billion dollar soft drink industry!
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