Wednesday, September 9, 2009

Is Coca-Cola Hiding Something From Consumers?

I'm not sure how to present some information I stumbled upon this morning.

I don't want to slander or pick on a company, so I am currently trying to decide how to present the info. Coke, if you are reading this, I would love a comment from a representative on this one.

I've given myself some time to think it over, and I think my role as a "sugar" blogger, is to be objective in this case and just share the information. Actually, what I am about to share will speak for itself.

For those of you who are health nuts and are very careful about what you eat and drink, this information may not be meaningful to you, however, I believe the implications are extremely important.

Dare I draw this out and make you wait any longer?

Okay, here is what I discovered accidentally while researching some things online this morning:

Coca-Cola does not list "sugars" or "high fructose corn syrup" in its "Soft Drink Nutrition Information For Carbonated Beverages" pdf. on their home website. I looked elsewhere on their website for information about sugars and found Q&A about sweeteners in general, but I was after finding out how much sugar is in a Coke Classic. (Why I wanted to know is a different story!) Finally, discouraged by their website giving me the run-around without producing information on this, I bought a Coke from the vending machine downstairs in my building, feeling extremely guilty the entire time. I read the nutrition information on the can and left it sitting next to my computer. A few hours later it disappeared. Jeff? Ah well......

Here is what The Coca-Cola Company does list under nutrition information: Calories, Carbohydrates, Sodium, Potassium, Phosphorus, Caffeine, Saccharin, Aspartame, Acesulfame Potassium, and Sucralose [which is generic Splenda].

Sorry, I realized I can't just share this information without commenting on it...

What I find fascinating is that "Phosphorus" is listed, for example, but not "sugars". Why Phosphorus? Who in the world is interested in knowing the amount of Phosphorus in their drink?

Also, I find it quite interesting that they provide a listing of the various artificial sweeteners, yet no "sugars". Now, to be fair, they do list "carbohydrates" and sugar obviously falls under this category, but they do not specifically label this category "sugars". On the can they do list "sugars" but not on their website.

I feel as though The Coca-Cola Company is not being transparent. If I was selling a nutrition-less product, at 39 grams of sugars per 12 ounces, I might not want to share all this information, either.

Your thoughts?

2 comments: said...

That's mighty deceptive and while I imagine they don't NEED to post information about sugar and HFCS on that PDF or on their website, it is deceptive to omit it. Sure, readers should assume that the carbohydrates listed come from HFCS and sugar but it's seems like Coke's way of hiding crappy sugars under what some may perceive as the healthy banner of "carbohydrate."

Don't be surprised if the Coke folks do appear afterall with some backpedaling, milquetoast response like they've done on other blogs.

My Year Without said...

Nourished Kitchen--That's a good point. I left out why it is important to list WHAT the carbohydrate is. We all eat carbs, but the carb from a whole grain is going to be used so differently in our bodies than a carb from white sugar or HFCS.