I like foods that have few ingredients. The less, the better. I love how an apple has one ingredient. Same with a beet and a blueberry. I also lean towards body and bath products with fewer ingredients. The more ingredients something has the more likely it seems to have "bad" ingredients.
Toothpaste, for instance.
I had been using my husband's favorite toothpaste, Arm & Hammer's COMPLETE CARE with baking soda and peroxide. The ingredients seemed better than other toothpastes I have seen with added sugars. (Yes, dextrose and sucrose for instance!) However, there are still several ingredients that I can't pronounce. Chemicals? Unfortunately, in doing some looking around for toothpaste ingredients online, I discovered that major brands like Crest and AquaFresh don't post their ingredients online. Weird! (Or they make them difficult to find, as I could not find them.)
Thanks to Earthpaste, I now have a toothpaste with five ingredients. Five. Not only that, the paste is so healthy you can eat/swallow it! Earthpaste sent me samples of all three flavors of their toothpaste: Wintergreen, Peppermint and Cinnamon. All three are delicious and refreshing.
Although not foamy (no sodium lauryl sulfate), Earthpaste packs a menthol punch and leaves my teeth feeling clean and fresh.
My teeth? It's hard to say if the toothpaste has made a difference yet. I've only been using it for the past few weeks.
Bottom line: I am not using artificial ingredients that might be harmful if swallowed. My mouth is a mucous membrane that I want to treat with care and natural ingredients.